Over the last few weeks, Ziacom has experienced several changes to follow more closely the company’s philosophy and its new focus, centred on internationalisation, innovation, promoting the development of the dental sector and its professionals and the patients’ well-being.
On this occasion, the company’s CEO, Alejandro del Valle, gave an interview to some of the most relevant media in the sector.
Alejandro del Valle: “Ziacom has started an ambitious growth project”
Taking advantage of the important focus of Expodental in the sector, Ziacom Medical announced at the fair the beginning of a new stage with the presentation of significant changes for the company: new brand image, new products, digital services, new shareholding…
What direction will Ziacom take in 2022?
In 2022, the company has initiated an ambitious growth project that includes new international expansion objectives, expansion and diversification of the products and services portfolio and a change in the corporate identity.
In order to support this ambitious plan, the company has given a minority stake to Suma Capital and with its support we will focus our growth strategy on three basic pillars: consolidating our sales in Spain as a leading company; expanding into other markets, mainly in southern Europe; and launching new product families and services that will enable us to build loyalty among current and future customers.
For this purpose, we plan to make significant investments in R&D, as well as to recruit new talent and strengthen the sales network. In addition, we do not rule out the acquisition of complementary companies, both nationally and internationally, whenever this allows us to accelerate the achievement of these objectives. Ziacom will have the commitment of SC Growth Fund II, the expansion capital fund with a strong focus on ESG, managed by Suma Capital and endowed with 160 million Euros, which seeks to support profitable Spanish companies, with majority and minority stakes, to accelerate their organic and inorganic growth plans.
Ziacom has also debuted a new slogan: ‘Together for health’. What are you trying to communicate to customers with the new brand identity and the new slogan?
The importance of this new stage for us made us think that we had to reflect this change of cycle in a visual way that would allow us to transmit to our customers, and also to our teams, the motivations that have led us to embark on this growth process. In addition, we needed to find a new slogan that would correctly communicate what is Ziacom today, the aspirations it aims to achieve as a company and its involvement in society.
Thus, with the change of image, we seek to transmit the evolution experienced by the company in these almost 20 years since its foundation and that have led Ziacom to be a mature, experienced brand with a deep knowledge of the trends of the sector and the new demands and needs of its customers and patients. Ziacom is, above all, a brand concerned about the health and well-being of its patients and for this reason, we work every day to offer our customers the best products and tools, so they can always achieve the best results in their treatments.
In addition to important strategic changes, Ziacom presented a number of product innovations at Expodental, including Di²gital Arch, a new digital impression system for implant treatment, or Titansure Active, an innovative surface treatment that substantially improves the osseointegration process.
What role does research and innovation play at Ziacom?
Quality, innovation and constant improvement in all the company’s processes are values that have been part of the essence of Ziacom since its foundation. Without innovation and research, we would not be able to achieve the excellence and quality that we aim for in all our products and services.
Therefore, thanks to the experience and dedication of highly qualified professionals, a new Technology Centre and the R&D&I team, Ziacom is moving forward in a process of continuous improvement of our products and the development of new solutions that meet the demands and needs of patients and professionals. We also have different collaboration agreements with universities of international prestige and professionals of reference in the sector, who advise us and give us scientific support for the development of all our products.
One of the company’s goals for the coming years is to convert Ziacom into an international company. What are the goals for its expansion?
As I mentioned before, one of our main international expansion goals is the company’s consolidation in Southern Europe, including the opening of a subsidiary in France this year. In addition, we are currently immersed in a plan to open up new markets and we have already signed agreements to start the commercialisation of our products in countries such as Egypt, Vietnam, Jordan, Saudi Arabia, Qatar, the United Arab Emirates and Kuwait.
For this purpose, we have strengthened our export department with professional profiles with extensive experience in the international dental sector.
Among the novelties presented at Expodental, the launch of a new online shop also stands out. Do you think that e-commerce will eventually consolidate in the sector?
Digital transformation is a reality that affects all economic sectors and, although there are some sectors where conventional business models continue to have more influence, new customers belong to generations of digital natives who have grown up in a digital environment and are used to interacting with different brands in this way, both in their private and professional environments. This is why we believe developing the digital presence of companies, also in the dental sector, is not an option, it is a requirement of the market itself.
